Discover What’sON — Trending Shows, Movies & Live Events Near You

Plan Your Evening with WhatsON: Curated Events and Ticket DealsFinding something great to do tonight shouldn’t be a chore. WhatsON simplifies the search by bringing curated event recommendations and exclusive ticket deals together in one place. Whether you’re into live music, theater, film, food festivals, or niche community meetups, WhatsON helps you discover options matched to your tastes, budget, and schedule. This article walks through how WhatsON works, why curation matters, features to look for, tips for getting the best deals, and a sample evening itinerary to inspire your next night out.

Why curation matters

With countless events listed everywhere, choice overload leads to decision fatigue. Curation filters out noise by highlighting events that are genuinely worth attending — based on quality, popularity, locality, and personal relevance. Unlike raw listings that simply aggregate everything, curated recommendations save you time and introduce you to experiences you might otherwise miss.

Key benefits:

• Faster discovery of high-quality activities.
• Personal relevance through preferences and past behavior.
• Reduced risk of choosing low-quality or poorly organized events.

How WhatsON curates events

WhatsON uses a mix of human editorial judgment and data-driven algorithms to surface the best options:

• Editorial picks: Local experts and content teams highlight standout shows, seasonal happenings, and hidden gems.
• Personalized algorithms: Machine learning models factor in your interests, past attendance, time of day, and social trends to recommend events that fit you.
• Community ratings and reviews: User feedback and ratings refine recommendations, elevating well-reviewed events.
• Real-time availability: Integration with ticketing APIs ensures suggested events have up-to-date availability and pricing.

Core features to expect

WhatsON aims to be an all-in-one evening planner. Here are core features that make it useful:

• Smart search and filters — by date, time, price, distance, accessibility, and category (music, theater, food, nightlife).
• Personalized feeds — a home screen populated with picks aligned to your tastes.
• Curated collections — themed lists such as “Weekend Date Nights,” “Free & Low-Cost Finds,” or “Family-Friendly This Weekend.”
• Ticket deals and discounts — exclusive promo codes, early-bird offers, and bundle pricing.
• Integrated maps and transit directions — see how long it takes to get between venues.
• Real-time updates — last-minute changes, added shows, or cancellations are pushed to users.
• Social features — share plans with friends, coordinate meetups, or see where friends are going.
• Save and calendar sync — add events directly to your calendar with reminders.

How to use WhatsON effectively

1. Set up preferences: Choose favorite categories and venues to make recommendations relevant from the start.
2. Use filters smartly: Narrow results by time window, price cap, and accessibility needs.
3. Follow curators and venues: Subscribe to local editors or venues that match your tastes for early alerts.
4. Enable notifications selectively: Opt in for last-minute deals or changes for events you care about.
5. Compare nearby options: If two events overlap, compare travel time and total cost (tickets + transport + food).

Tips for getting the best ticket deals

• Book early for popular events — early-bird pricing often saves the most.
• Look for weekday or matinee shows — they’re typically cheaper than weekend evenings.
• Use bundle deals for festivals or multi-show passes.
• Check last-minute sections — some apps list discounted tickets close to showtime to fill seats.
• Follow venues and promoters on WhatsON for exclusive promo codes.
• Consider general admission for cheaper pricing, or sign up for waitlists when events are sold out.

Accessibility and inclusivity considerations

WhatsON should include robust filters and information for attendees with accessibility needs:

• Clear venue accessibility details (ramps, elevators, seating layouts).
• Audio description and captioning options for performances.
• Sensory-friendly shows or quiet zones for neurodiverse attendees.
• Ticketing options for caregivers and companions.

Including these details helps more people plan evenings that are comfortable and enjoyable.

Monetization and fair practices

WhatsON can balance revenue with user experience through:

• Transparent sponsored listings — clearly marked so users can distinguish ads from editorial picks.
• Revenue-sharing with local venues to promote community growth.
• Fair pricing alerts — notify users when ticket fees or dynamic pricing spikes occur.
• Data privacy safeguards — minimal data collection and clear controls for personalization.

Sample evening itinerary

Here’s a sample plan for a Friday night using WhatsON:

• 6:00 PM — Early dinner at a nearby pop-up food market (curated “Street Eats” pick).
• 7:30 PM — Small-venue jazz show with 10% WhatsON ticket discount.
• 9:30 PM — Short walk to a rooftop bar for a signature cocktail (check real-time wait times).
• 11:30 PM — Option: late-night indie film screening or live DJ set (last-minute discounted tickets).

WhatsON’s map and transit integration shows walking times and transit options between stops, plus gives reminder prompts to leave on time.

Future directions

Potential enhancements that would deepen WhatsON’s value:

• Better cross-city personalization for travelers.
• Integration with ride‑sharing and micromobility for seamless door-to-door planning.
• Augmented reality venue previews and seat-view visualizers.
• Subscription tiers for ad-free browsing and premium discounts.

WhatsON combines expert curation and dynamic ticketing to make planning an evening easier, more enjoyable, and often cheaper. With smart filters, real‑time updates, and community-driven picks, it’s a practical tool for turning a vague “what’s happening tonight?” into a memorable night out.