10 Good Keywords to Boost Your SEO FastSearch engine optimization (SEO) often feels like a moving target, but choosing the right keywords remains one of the fastest ways to gain traction. This article lists ten types of “good keywords” you can target immediately, explains why they work, and shows how to find and use them effectively to drive traffic and conversions.
What makes a keyword “good”?
A good keyword balances search volume, user intent, and competition. High search volume without clear intent won’t convert; ultra-specific phrases may have low traffic. The best keywords surface when users are actively looking for solutions you provide and when you can realistically rank for them.
1. Long-tail keywords with purchase intent
Long-tail keywords are longer, more specific phrases. When they include action or purchase intent (e.g., “buy ergonomic office chair online”), they often convert at a higher rate because the searcher knows what they want. Target long-tail transactional phrases in product pages and category descriptions.
How to use: create product-focused landing pages and optimize meta tags, headings, and product descriptions for these phrases.
2. Question-based keywords (Who/What/How/Why)
People frequently search using questions. Optimizing for question-based keywords helps you capture featured snippets and voice search queries. Examples: “how to reduce bounce rate”, “what is schema markup”.
How to use: answer the question directly near the top of the page, then expand with examples and step-by-step guidance. Use FAQ schema.
3. Local keywords with location modifiers
If you serve a local audience, location modifiers (city, neighborhood, “near me”) are gold. Example: “best pizza delivery in Brooklyn”.
How to use: include location in title tags, H1s, Google Business Profile, and structured data. Create location-specific landing pages.
4. Branded + product keywords
These combine a brand name with a product or service (e.g., “Nike running shoes sale”). They capture high-intent traffic from users who already trust or research a brand.
How to use: optimize comparison and review pages, and bid on these terms in paid search if margins allow.
5. Competitor’s product or brand keywords
Users often search for alternatives or comparisons: “alternatives to Slack”. These keywords let you capture users in the decision phase.
How to use: build comparison pages, highlight unique selling propositions, and use internal links to related conversion pages.
6. Informational hub keywords for content clusters
These are broader, informational keywords you use as pillars to support topic clusters (e.g., “email marketing tips”). They help you earn authority and internal linking opportunities.
How to use: create comprehensive pillar pages and link to narrower cluster pages that target specific long-tail keywords.
7. “Best” and “Top” list keywords
People search lists when researching; lists convert because they imply curated recommendations (e.g., “best budget laptops 2025”).
How to use: publish comparison lists with clear criteria, pros/cons, and affiliate or product links where relevant.
8. Seasonal and trend-related keywords
Seasonal keywords (e.g., “Black Friday laptop deals”) drive spikes in traffic and conversions. Trend keywords capture timely interest but require quick optimization.
How to use: prepare evergreen pages you can quickly update, or use timely blog posts and paid campaigns to capture immediate interest.
9. Niche-specific jargon or industry terms
Targeting niche terms positions you as an authority and reduces competition. Example: in web security, “SQL injection prevention tools”.
How to use: produce deep technical content, case studies, and white papers that speak directly to professionals searching those terms.
10. Negative-intent keywords for churn reduction
These are keywords from users likely to churn or complain (e.g., “cancel Netflix subscription”). By capturing them you can provide retention help or upsell alternatives.
How to use: create helpful guides, clear CTAs for retention offers, and content that resolves pain points—then route users to your retention flows.
How to find these keywords quickly
- Use keyword research tools to filter by intent, volume, and difficulty.
- Analyze competitor top pages for keywords they rank for.
- Mine site search and customer support queries for question-based and churn-related phrases.
- Use Google Trends for seasonal spikes and rising queries.
On-page optimization checklist
- Put the primary keyword in the title tag and H1.
- Use the phrase in the first 100 words and naturally throughout.
- Add structured data (FAQ, Product, LocalBusiness) where relevant.
- Optimize meta description for click-through rate.
- Improve page speed, mobile UX, and internal linking.
Measuring success
Track rankings, organic traffic, CTR, and conversion rates for pages targeting these keywords. Prioritize keywords that deliver conversions, not just visits.
Quick example (e-commerce)
Target: “buy ergonomic office chair online”
- Landing page title: Buy Ergonomic Office Chair Online — Free Shipping
- H1: Ergonomic Office Chairs Built for Comfort
- Content: Short benefits, 3 product categories, reviews, FAQ, schema.
- Promotion: Seasonal discount, local delivery options, PPC on branded terms.
Choosing the right mix of these ten keyword types will let you boost SEO fast by aligning content with user intent, improving conversion rates, and creating scalable content structures.
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